When my newsroom posts the score of a Mizzou football game (no link, just the score), we get tons of likes or retweets. Journalists wondering about what kind of content will “work” on social media should first ask themselves “what ‘working’ means to your newsroom, or this specific platform, or this specific post/story,” Joy Mayer writes. The Top 3 on that service, in order: The BBC, Mashable and The New York Times. “There’s gold in getting them introverts sharing,” Quigley writes.īuzzFeed was only the sixth-biggest publisher on Twitter. The most shared story on Facebook that month wasn’t on BuzzFeed, but it sings from the same songbook as much of that site’s content: A HuffPost story called “ 23 Signs You’re Secretly An Introvert.” BuzzFeed was the top publisher on Facebook in August 2013.īuzzFeed, Upworthy and The Huffington Post “focused on publishing share-friendly content, and getting it shared,” Paul Quigley writes in NewsWhip’s post about August data. The headlines are funny, but the imperative behind such story packaging is deadly serious for publishers. The service is not only “definitely a robot, it’s also guaranteed not to be an art project,” Tom Lowe writes, referring to the disappointment experienced by a certain segment of Internet elites when they found out the Twitter account was the latter. Its “ Clickbait Headline Generator” quickly gives you content like “Is Netflix CEO Reed Hastings getting high with Vladimir Putin?” and “Is John Kerry teasing Ben Affleck at your parents’ place?” Throw some pictures under them, fire up Chartbeat and watch your Christmas bonus grow! NewsWhip has a new tool for publishers befuddled by the move from headlines optimized for search engines toward those optimized for sharing.
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