You lost control of your life so you bought some sweatpants.’ such a statement makes no sense nowadays, and even Chanel has offered sneakers and luxury versions of the couch-potato look. Karl Lagerfeld once famously said ‘Sweatpants are a sign of defeat. How do you top that? The irony of ugliness is by now part of mainstream culture, ‘neon’ is a recurrent theme in RuPaul’s Drag Race runway challenges, is showing full on neon looks pushing the boundaries? Not really, neon is quaint ugliness, bad taste, is something else. But can the old guard keep up with designers like Demna Gvasalia or stylists like Lotta Volkova, who, as children of the crumbling Soviet Union, know and understand what true ugliness is? When Miuccia started her reign at Prada, bad taste was simply a splashy, loud print from the 70s nowadays something as unexpected as platform Crocs at Balenciaga are a bestseller. Miuccia was once the queen of ugly, of the jolie laide, her signature style always pushing the boundaries of good and bad taste, always presenting something that went beyond the limits of accepted beauty or elegance. Maybe because it is newer.” That was 6 years ago, and looking at the latest shows, at what’s ‘hot’, at where Fashion is going, it appears that Ugly isn’t that new anymore, and it shows, amongst other things, in Prada’s collections and her ability to shock and push the envelope of the acceptable in luxury fashion. As Miuccia Prada said in 2012: “Ugly is attractive, ugly is exciting.
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